Benchmark Academy Study Ties Customer Experience to Emotional Branding: A University of Phoenix Center for Leadership Studies and Educational Research Assessment

So humbled to report that I was recently appointed the editor of Leadership Perspectives, a new Journal of Leadership Studies (John Wiley & Sons) section geared towards practitioners commencing in issue 11.4. Issue 11.3 will feature the new call with specifics tied to pieces that utilized Boyer's Model of Scholarship.

On a separate note, my peer reviewed chapter, Benchmark Academy Study Ties Customer Experience to Emotional Branding: A University of Phoenix Center for Leadership Studies and Educational Research Assessment: Business IS, was published in the IGI book, Driving Customer Appeal Through the Use of Emotional Branding. If you are examining how customer experience (CX) ties to emotional branding and in particular an academic setting, my chapter has much in store for you.

Thanks for listening!  Dr. Erik Bean, October 2017